Mingyuan Gu

Senior Standards Solution Architect 18‑year barcode & GS1 digital ID expert. Focus on one‑item‑one‑code & product digital passport for FMCG, pharma and manufacturing. Expert in GS1 Digital Link vocabularies and EPCIS, delivering full‑cycle consulting from label encoding to digital resource integration.

What Is gs1:loyaltyProgram? A Standardized Gateway to Brand Loyalty Programs

1. What Is gs1:loyaltyProgram? gs1:loyaltyProgram is a link type within the GS1 Digital Link framework specifically designed to connect an entity with information about a brand’s loyalty program. According to the official definition in the GS1 Web Vocabulary, it is “a link to information about a loyalty program, including a member’s current status and/or a

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gs1:appDownload – A Standardized Link to Your Mobile Application

1. Definition and Basic Concepts of gs1:appDownload gs1:appDownload is a standardised link type within the GS1 Digital Link framework, designed specifically to connect physical products with mobile applications. In GS1 technical specifications, it is clearly defined as “A link to a related mobile app”. To accurately understand the role of gs1:appDownload, it is essential to

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GS1 AI 22: Consumer Product Variant

This article focuses on GS1 Application Identifier 22 (Consumer Product Variant, or CPV), covering its definition, format, encoding examples, industry scenarios, and key characteristics. The core content is summarized as follows: I. Definition and Core Function GS1 AI 22 (Consumer Product Variant) is an Application Identifier in the GS1 system used to distinguish different versions

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GTIN (GS1 AI 01 vs AI 02)

Core Conclusion First Although both GS1 AI 01 and AI 02 carry Global Trade Item Number (GTIN), they differ completely in positioning and usage rules: 1. Official Definition & Core Positioning 1.1 AI 01: Global Trade Item Number (GTIN) Per the GS1 General Specifications, AI 01 corresponds to the Global Trade Item Number, the primary

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Technical White Paper on GS1 AI 8006 Individual Trade Item Piece Identifier

1. Standard Definition and Analysis 1.1 Official Definition and System Positioning GS1 AI 8006 (Individual Trade Item Piece, ITIP) is an application identifier within the global GS1 standard system, designed to uniquely identify individual components of a trade item. Its official definition is a coding mechanism that assigns unique identifiers to each physically separated component

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GS1 AI 417: Party Global Location Number (GLN) Technical Analysis Whitepaper

1. Standard Definition Analysis 1.1 Normative Definition GS1 Application Identifier (AI) 417 is defined as the “Party Global Location Number” (GLN). Within the GS1 global standards system, its official positioning is to serve as the core identification key for uniquely identifying legal entities, companies, or organizations (i.e., “parties”) participating in transactions across supply chains, Electronic

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Digital Link Type: gs1:activityIdeas

Building a Creative Bridge Between Product Packaging and Digital Experiences Activity Ideas is a link type in the GS1 Web Vocabulary, dedicated to providing creative usage ideas for products, with a particular focus on children‑centric scenarios. It connects physical products with digital content through structured data, creating richer brand experiences for consumers. What is activityIdeas?

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