Strengthen Trust with Your Brand Domain

Make Every Scan a Brand Showcase

Custom domains let your brand shine through the entire consumer journey. From product discovery to post-purchase engagement, every digital link showcases your brand identity, building trust and enhancing brand recognition.

Own Every Link, Own Your Brand

Let your customers see your brand in the URL, confidently identifying authentic products. Replace generic third-party domains with your own brand domain, maintaining brand consistency across all digital links.

  • Generic link: gsdl.link/01/12345678901234/21/ABC123
  • Brand link: yourbrand.com/01/12345678901234/21/ABC123

When customers scan the QR code on your packaging, they see your brand domain—not a third-party service. Every scan interaction reinforces your brand image.

Omnichannel Unified Brand Experience

Your brand deserves consistency. Create a unified brand experience using your own domain, enhancing recognition and trust with every interaction.

Strengthen Customer Trust

Brand links give customers confidence they’re accessing authentic products—every scan builds credibility.

Stand Out in the Market

Custom domains create a professional, trustworthy image, setting you apart from competitors using generic domains.

Simplify Brand Management

Easily control and manage all digital links under your own domain, providing a seamless and memorable experience.

Core Features

Brand Consistency

  • All digital links use your own domain
  • Unified brand image online and offline
  • Consumers see brand trust with every scan

Seamless GS1 Standard Transition

  • Custom domains make the GS1 QR code transition more effective
  • Provides a brand-consistent path to compliance and innovation
  • Brand upgrade from barcodes to QR codes

Build Long-Term Relationships

  • Demonstrate your long-term commitment to customers
  • Brand domain reflects stability and professionalism
  • Every click builds trust

Scale with Business Growth

  • Whether managing a single product line or global brands
  • Custom domains support your business growth
  • Seamless scaling from local to global

Meet Regulatory and Operational Needs

Custom domains not only enhance your brand image, but also help you meet industry regulatory requirements.

Features:

  • Meet Labeling Requirements — Simplify FDA food labeling, EU Digital Product Passport (DPP) and other compliance requirements
  • Boost Consumer Engagement — Connect consumers directly through physical products, throughout the entire pre- and post-purchase journey
  • Make the Value Chain Visible — Item-level tracking from cradle to grave, prevent bottlenecks, optimize inventory management

Your Brand, Every Step of the Way

When customers interact with your products, your brand is always present—thanks to your custom domain—from product discovery to post-purchase engagement.

Consumer Journey:

  • Product Discovery — Scan to view product info, make a strong first brand impression
  • Purchase Decision — Brand domain builds trust, drives purchase
  • Unboxing Experience — Scan to participate in brand activities, increase satisfaction
  • Post-Sale Traceability — Brand domain continuously provides services and information

Ready to Strengthen Your Brand with a Custom Domain?

Sign up for free and start creating GS1 digital links using your own domain right away. Upgrade from traditional barcodes to GS1 QR codes, and let your brand stand out in this digital transformation with a custom domain.

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