GS1 Digital Link Solutions

One Code, Connected to Global Product Data

Welcome to the SmartOneLink GS1 Digital Link Standard Guide. Discover how this new standard is revolutionizing product interactions, supply chain management, and consumer engagement. SmartOneLink also helps businesses transition smoothly to the new GS1 Digital Link standard through a powerful and comprehensive content management system.

What Is GS1 Digital Link?

GS1 Digital Link transforms traditional barcodes into dynamic URLs containing the product GTIN. Brands can enhance information granularity by embedding additional identifiers—such as batch numbers or individual item codes—directly into the URL.

GS1 Digital Link transforms traditional barcodes into dynamic URLs. This integration brings product information into the digital realm, improving accessibility for consumers, retailers, and supply chain partners. Developed by GS1, this new global standard defines the specification for encoding product identifiers and additional attributes into web links, ensuring seamless integration and interoperability across industries.

Who Uses GS1 Digital Link?

GS1 Digital Link is adopted by brands across industries worldwide to enhance product transparency, consumer engagement, and supply chain efficiency. From global retailers to emerging brands, organizations leverage Digital Link to build trust and create value.

Retail & Consumer Goods

Major retailers and FMCG brands use Digital Link for product authentication, recalls, and customer engagement.

Pharmaceuticals & Healthcare

Healthcare companies leverage Digital Link for drug verification, patient information, and regulatory compliance.

Food & Beverage

Food brands use Digital Link for traceability, nutritional information, and sustainability storytelling.

Fashion & Apparel

Fashion brands implement Digital Link for authenticity verification, care instructions, and brand experience.

Digital Product Passport

SmartOneLink transforms product packaging into smart promotional pages. A single QR code gives consumers instant access to product details, ingredient lists, tutorials, and brand stories — all presented in a compliant, dynamic, and beautifully branded format.

From Static Labels to Smart, Beautiful Experiences

With SmartOneLink, every product gets a dynamic page that combines key labeling data with compelling content. Share INCI lists, safety information, certifications, sustainability claims, and usage guides — while keeping your packaging clean and minimal.

Enhanced QR Code That Frees Up Packaging Space

The GS1 Digital Link QR code combines the full functionality of traditional barcodes — including lightning-fast POS checkout — with incredible new web-based superpowers. It makes all other 1D and 2D codes and labels obsolete, eliminating the clutter they add to your product packaging.

Mobile-First Product Pages

Simply enter the GTIN to generate a smartphone-optimized landing page for your product. Link it to any online resource and customize the appearance to match your brand.

Dynamic & Customizable QR Codes

Automatically generate dynamic QR codes for every product on your packaging. Edit content anytime — no reprinting required when you update.

Need to Create GS1 Digital Links for Your Products or Services?

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