How to Add Multiple Links to One Digital Link

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Multi-Scene Link Management

For a single GS1 identification key (such as GTIN, SSCC, GLN, etc.), you may configure targeted landing pages for different business scenarios across three core dimensions: business purpose (linkType), custom context (context), and language-region code (hreflang). This enables precise scenario-based redirection.

Explanation of the Three Dimensions

  1. linkType – Business Purpose A standardized system classification that defines the core business function of a link. Examples: product instruction manual, after-sales warranty, anti-counterfeit verification, recycling guidance, retail pricing page, supply chain traceability. Function: Specifies the intended use case for the link.
  2. context – Custom Scenario Custom subdivided scenarios created by enterprises, unrestricted by standard business purposes. Fixed English enumerations defined by GS1 standards: consumer (end consumers), brand (internal brand use), regulator (regulatory authorities), service_center (after-sales repair centers), etc. Function: Distinguishes different channels or environments under the same business purpose.
  3. hreflang – Language & Region Identifies the visitor’s country and language. Examples: zh-CN (Simplified Chinese, Mainland China), en-US (American English), de-DE (German, Germany). Function: Automatically redirects users scanning from different regions to localized pages compliant with local regulations and language requirements.

End-to-End Implementation Example

For the same GTIN trade item code:

  • linkType = product information page + context = retail shelf + hreflang=zh-CN → Redirects to domestic Simplified Chinese retail product page
  • linkType = product information page + context = cross border ecommerce + hreflang=en-GB → Redirects to UK English cross-border product detail page
  • linkType = recycling guide + context = offline package scan + hreflang=zh-CN → Redirects to domestic waste sorting & recycling page
  1. Click the prompt icon shown above to enter the multi-scenario link configuration page.
  2. Click the Add Link button to open the pop-up window as shown below.
  3. Fill in the three input fields: business purpose (linkType), custom scenario (context), language-region code (hreflang). Then enter a target URL or select a pre-built landing page. Scope of Application: The newly added link can apply to all anchors or only specified anchors.
  4. Click Confirm to finish link creation.

To edit or delete an existing link, click the three-dot menu on the right-hand side, then select Edit or Delete respectively.