Link Type

1. What is gs1:brandHomepageClinical? Within the GS1 Digital Link framework, gs1:brandHomepageClinical is a standardised link type specifically designed for clinical professionals. According to the official definition in the GS1 Web Vocabulary, it is “a link to a brand presence aimed at clinical professionals”. To understand this link type, it is essential to grasp the foundational

1. What is gs1:backgroundInfo? Within the GS1 Digital Link framework, gs1:backgroundInfo is a standardised link type specifically designed to deliver “background information”. According to the official definition in the GS1 Web Vocabulary, it is a link to information – typically from the owner of the identified entity – about the creative background, thought leadership, or

1. Definition and Basic Concepts of gs1:appDownload gs1:appDownload is a standardised link type within the GS1 Digital Link framework, designed specifically to connect physical products with mobile applications. In GS1 technical specifications, it is clearly defined as “A link to a related mobile app”. To accurately understand the role of gs1:appDownload, it is essential to

1. What is gs1:allergenInfo? 1.1 Official Standard Definition gs1:allergenInfo is a standardized link type defined in the GS1 Web Vocabulary, with the official definition: a link to a description of the allergens in the product. It belongs to the GS1 Digital Link ecosystem, alongside gs1:nutritionalInfo (nutritional information), gs1:ingredientsInfo (ingredient information) and gs1:certificationInfo (certification information). As

Building a Creative Bridge Between Product Packaging and Digital Experiences Activity Ideas is a link type in the GS1 Web Vocabulary, dedicated to providing creative usage ideas for products, with a particular focus on children‑centric scenarios. It connects physical products with digital content through structured data, creating richer brand experiences for consumers. What is activityIdeas?