GS1 Digital Link Industry Applications: Built on GS1 global identification standards, GS1 Digital Link delivers one item, one code; one code, multi-scenario digital capabilities across retail, food, healthcare, logistics, manufacturing, cross-border e-commerce and all industries. It bridges physical and digital worlds, empowering traceability, compliance, marketing, supply chain collaboration and consumer engagement, and enabling a globally trusted industrial ecosystem.
Traditional QR codes on product packaging typically carry only a web URL, limited to consumer engagement use cases and unable to support retail point-of-sale checkout. As a result, brands often print both a 1D barcode for checkout and a separate QR code for interactions — wasting packaging space and adding operational complexity. Dual-Purpose Codes for […]
5 Best Practices for GS1 Digital Link QR Codes Read More »
As the industry-wide “Sunrise 2027” initiative — the transition to 2D barcode acceptance at retail point-of-sale — moves toward full implementation, the apparel and general merchandise sector is undergoing a systematic upgrade to its identification infrastructure. Traditional 1D UPC barcodes, which only carry a single Global Trade Item Number (GTIN), can no longer meet the
With the industry-wide “Sunrise 2027” initiative — the transition to 2D barcode acceptance at retail point-of-sale — approaching, 2D barcodes have become a standardized solution for brands to meet both supply chain operational needs and evolving consumer expectations. GS1 US has published this step-by-step guide to help brands navigate the barcode upgrade, from selection and
Getting Started with 2D Barcodes: A Guide for Brand Owners Read More »
GS1 Digital Link is not merely a “QR code with a link” — it is a standardized URI protocol built on the GS1 global identification system, serving as the core infrastructure connecting physical goods to the digital world in retail. Centered on GTIN (Global Trade Item Number), it upgrades traditional 1D barcodes into a “one